How to add call to action (CTA) interactivity

Call the attention of viewers to take action on the video with an easy customizable prebuilt CTA template. You can use CTA interactivity to drive clicks from a video to other websites and web pages, sales pages, lead pages, and to any url at all.

From the drag and drop video funnel builder, click on the Add Interactive Elements button on the video you want to add the interactivity.

The video will be loaded into the drag and drop interactive builder. Scroll through the list of interactive items by the left panel/menu to find the CTAs element and click on it to add it into the video.

Drag the interactive item bar on the timeline editor to position at the right time in the video when you want it to appear. And drag both ends of the bar to increase or decrease the appearance duration.

Or you can simply use the Layer Duration settings by the right to enter the display start time and end times for the item.

Drag the CTA to any position on the video where you want viewers to see it.

Use the customization options by the right to further edit the CTA to appear and perform as you desire.

Switch on Pause to make the video stop playing once the CTA appears

Switch on skip function so that users can skip the CTA when it appears without taking the action.

Switch on Pause after the CTA button is clicked. This is useful to keep the video paused as viewer maybe taken to the destination url.

Further down you can customize the CTA heading, subheading, button text and the button link

Customize the font sizes of all the texts.

Optionally add a border. Choose border line style, size, color and corner radius.

Optionally customize the colors for the CTA background, heading, subheading, button background and button text.

Once done, click on the Save button.

Click on the Preview button to preview your interactivity and customizations to make sure everything works as setup.

Once you are done adding all desired interactivity to the video, click on the Continue button to return to the video funnel builder page from where you can continue to publish your campaign.